Julien Bobroff
Laboratoire de Physique des Solides, Universite Paris Sud & CNRS

Modern physics has always been a challenging issue for outreach. It is
often invisible, non-intuitive and written in sophisticated
mathematics. In our Physics Reimagined research group, we explore
new ways to present that field to the general public. Our approach is
to develop close collaborations between physicists from the labs and
designers or graphic artists. This new kind of dialogue helps us
finding new ways to present complex phenomena and recent research
topics to the public at large : website, animations, devices,
exhibits, comic strips, stop-motion pictures...

We will also discuss how this approach is part of a greater endeavor
to renew outreach activities and links between scientists and society,
including new youtube chanels, citizen science, social networks ...